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Slide show: Top 15 Facebook Apps for BusinessFacebook wants to make it easier for users to see the faces of the other. The company, as expected, brought integrated video calling, Group Chat with a new design of the chat interface.
Facebook video call, powered by a compact plug-in Skype allows users to start a video chat with another session with just two clicks. Because the plug-in is downloaded on demand, with a single authorisation application, users can launch video calls and recipients can respond without preinstallation software Skype.
This approach eliminates a traditional obstacle to the growth and adoption of software services, on the Web and the desktop - the need to install and maintain software.
"The majority of users don't want to take the time to configure this stuff themselves," said Facebook CEO Mark Zuckerberg to the Group of journalists who had come to the headquarters of Facebook in Palo Alto, California, to see what had been billed as the introduction of the "amazing thing."
Apple has learned the lesson of ease of installation, first with the iTunes App Store and, more recently, with its Mac App Store, and the rest of the industry is running with the idea. Google has made the promotion of the automatic updates to the browser Chrome and its cloud-based applications have reinforced the notion that the software itself, manages with a minimal user intervention.
"We will see, in General, the philosophy of Apple that it-just-works and you do not need to know why," said analyst Gartner Michael Gartenberg in a telephone interview. "The care of the users on les features;" They Don't care about technology. »
New ability to Chat group Facebook adheres to this philosophy: it's simple and some to be appreciated by Facebook users, who can now gather into groups and discuss among themselves.
Ease of use, however, only extends until you touch the walls of the vendors: Facebook video call service can not connect Google or Apple, a situation reminiscent of the balkanized world of instant messaging software.
During the press conference, Zuckerberg faced the inevitable question about recently launched Google + Google social network. Asked what he thought of the chat service Google convocations multi-person video and responded in a way that some described as defensive.
"Today, we're individual [video chat]," Zuckerberg said, as if to suggest chat may be released in the future. "I rule nothing out," he said about the possibility of cat multi-person video. "But I wouldn't also decrease the importance of what we have today.". The vast majority of the video chat is individual cat. I think it's super awesome. »
What Zuckerberg explained was that Skype offers multi-person video chat through its desktop software as a service premium for $4.49 per month to the United States.
"Also beyond the Google stuff goes, I will not say much on Google, more we all just spent a little time on the service," he added, concluding that the growing interest in applications social valid his point of view on social networks, transforming the social infrastructure.
In its preamble for the launch of products, Zuckerberg outlines its vision of the where social networks are directed. He said that the success of social networks over the next five years will be measured not by the growth of the user, but by the applications developed at the top of the now mature social infrastructure. Otherwise put, this is what is built on the platform, at least until that Facebook public goes: the yardstick will be advertising revenues.
Insistence of the Zuckerberg that his company's success should be measured in a new way to sense: having reached 750 million users in seven years, Facebook can count approximately one-third of Internet users in the world as account holders. Get another 750 million is not likely to occur as quickly.
Gartenberg said Facebook with Skype partnership shows that it is much more social networking that update your status and share photos. "It shows that the stakes are high," he said. "This really helps extend Skype as a social network as such".
And, by extension, it contributes to Microsoft, which is acquiring Skype.
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