Edinburgh, Scotland (PRNewswire/WorldTourismNews.eu) - 2011 Bigmouthmedia passengers revealed that enthusiasm for the digital marketing industry is set to continue in extremely difficult conditions of trade.
While the tourism sector has continued to be among the worst affected by events in 2010, bigmouthmedia Travel Report 2011 statistical giant indicate that enthusiasm for the emerging social media and mobile channel is set to continue unabated, with social policies, take a larger share of budgets that direct marketing for the first time via e-mail. In the meantime enthusiasm smart phone enabled for mobile develops, with 28% planning investments in the development of applications and 22%, seeking to build mobile sites in the next year.
"The industry was forced to deal with a rich variety of challenges ranging from the explosion of volcanoes economy interruptions during the past year, but our research shows that in the sector of the journey, these setbacks only appear to have increased enthusiasm for social media of digital marketing companies in General and in particular." "With the need for a budget transparency and accountability becomes increasingly important, measurable nature of digital is fast, which actually overlooking the canal," said Senior Strategist Anneli Ritari, bigmouthmedia travel.
According to the report, including 78 interviewed leading professional customer of bigmouthmedia, parent of the LBi group travel and Tnooz readers, share digital a whole set of eyes budget marketing continue to grow - from 56% in 2010 to 60% in 2011 - with some 85% of firms planning to increase their spend in the coming months. While the majority have the intention to do so by means of a direct investment, some 33% will transfer funds across traditional channels.
Could travel agents online expected (therapists) and the search engine comparison has the largest share of the budget devoted to marketing online at 90%, while the airlines and hotel companies have the lowest proportion allocated online spend with about 30% in 2010. However, this figure is set to increase by 33% for airlines and 38% for hotels by 2011.
An explanation of these trends may be found in the fact that satisfaction with return on investment is on the rise, and that many companies are showing that much effort will go in order to improve their position in 2011. About 58% of respondents indicated their intention to introduce the allocation modeling to calculate return on investment for their online marketing spend in the coming year.
Ritari said: "even if adoption journey of digital marketing technology company continues to improve, the industry can still learn from the example given by other sectors." Examples of large antiviral video campaigns in social media from the travel sector or are rare - perhaps because as an industry, we tend to be too focused on the performance of the invested capital - and as a general rule tend to miss the creative flair that saw entertainment and retail companies reap rich rewards. »
About bigmouthmedia:
Specialist digital marketing dedicated since 1997, bigmouthmedia is one of world's leading digital marketing agencies, with a team over 200 employees across a raft of international offices. Bigmouthmedia offers complete services including search engine optimization (SEO), PPC, a subsidiary of marketing, display advertising and social media. Bigmouthmedia provides also up-to-date news daily digital marketing to ensure that customers are fully informed and aware of developments in the industry.
Recipient of many awards, the Agency has solid background solutions digital media across the Board and its global footprint and experience makes it the ideal partner for digital marketing international and multilingual campaigns.
August 2010 bigmouthmedia merged with LBi to create the largest marketing and agency technology, combining the best of the LBi in the class of digital media, marketing, communications services, design, brand and technology with leader of bigmouthmedia, search engine marketing product portfolio.
PR contact:
Iain Bruce
Media Strategist
bigmouthmedia
51 Timberbush
Edinburgh
EH6 6QH
(44) 131 555 4848
@ bigmouthmedia
SOURCE bigmouthmedia
CONTACT: Iain Bruce, media, bigmouthmedia, + 44-131-555-4848, strategist @ bigmouthmedia
Web Site: http://www.bigmouthmedia.com
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