That is what Google has been asking itself on social networking rival Facebook.
On Tuesday, months of speculation about the question of whether Google is working on its own social network was placed at rest when the company revealed the Google project. The new service, which reflects in good measure Facebook, allows users to view updates of status, upload photos and share links - just as people do on Facebook. It could also do appeal to users of the company.
The big question is whether Google can sing song of a siren enough soft to attract users, who tend to be creatures, from largest social network of the world.
"It is no doubt this is going to be a difficult ascent for Google, said Brad Shimmin, an analyst with CurrentAnalysis." "" Google has been very good to respond to what consumers want in the market. "But Google has a way to go."
In fact, since Google is from square one, he has a very long way to go.
Last summer, Facebook announced that the social network has a billion users worldwide, making it easily the largest social network in the world. The company has not published a more recent update, but various sources say that the number of Facebook users is now close to 750 million users.
And now, the company, with six people on the Forbes billionaires list, is used by the FBI in the hunt for the fugitives and serves as a lifeline for people who are struggling with a tsunami, tornadoes and other disasters.
This is not to mention the hundreds of millions of people taking to Facebook just to tell friends and family on their last trip to the beach, download their cats sleep videos or images of their children in Halloween costumes.
Because Facebook has become the go - to social networking site, it may be difficult for Google convince people to add another social network to their list of sites to check all days - or toss Facebook cancel entirely to Google +.
An obstacle: that will go with Google + when not many people still use? Social networks are not all the fun when you are almost alone.
"I think it's a long shot," said Ezra Gottheil, analyst with technology Business Research. "It is not so much that people's time is fully occupied by Facebook.". There are always some attrition. It's just that organic growth which requires all new social network will be very difficult... How gather you a mass critical without being first there all by yourself? »
The good news for Google is that Myspace was once top dog in what was then the social sphere brand-new networking. Then Facebook is come and reversed, leaving behind a has been online.
"Google has a gun, but only because they are Google and have a lot of power market," said Dan Olds, an analyst at Gabriel Consulting Group. "They cannot be counted out." But it will be very difficult and they are going to need a bit of luck. Facebook is massive and very well established and Google did not have to fight by behind during a long period. Can they still do it?
Olds suspected also that Facebook makes it easy for users to move seamlessly between the two social networks. That help because of Google, but will consolidate some Facebook users.
"People have enough time to another social network?" asked Olds. "We will see, I guess." But it seems if anyone could take on Facebook, it would be to Google.
Sharon gaudin covers the Internet and Web 2.0, emerging technology and chips and laptops for Computerworld. Follow Sharon on Twitter at 
@ sgaudin or subscribe flow RSS of Sharon 
. His e-mail address is sgaudin@computerworld.com.
Read more on Web 2.0 and Web applications in the Computerworld Web 2.0 and Web Apps topic Center.
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